Loyola University / Communication Internships

PR/Marketing: Parks and People (PAID)

Internship Opportunity in Social Marketing
Parks & People Foundation and the Baltimore Department of Recreation and Parks


Project Dates: Fall – Spring 2006-07
Stipend: $10/hour, 10-15 hours/week

Urban Greenway Trail Marketing and Development
Work with the Baltimore City Department of Recreation and Parks and Parks & People Foundation to develop marketing information for urban trails and parks in Baltimore. The Baltimore City Department of Recreation and Parks is interested in gathering and organizing information to formulate a marketing plan to increase urban trail usage and promote greater park awareness and use. Outcomes will include report outlining best practices for marketing urban trails and parks, database of users and potential users, outreach techniques for specific user groups, suggestions for public programming, and an informal marketing information packet.

• investigate how managers of other urban parks and trails have successfully attracted users;
• conduct key informant interviews with staff of the Department of Recreation and Parks, Gwynns Falls Trail Council, park friends organizations, and other stakeholders from organizations that support or want to support the park system;
• assist in recruiting members for Marketing Advisory Group
• develop a list of local user groups and identify their interest in park and trail resources, including watershed associations, college students, residents of neighborhoods adjoining parks, corporate and business groups, and sports/recreation groups;
• develop ideas for targeted programming to attract these groups;
• assist Recreation and Parks and Parks & People Foundation staff with up to four park/trail events; and
• develop material and resources for use on the web, in maps, and with customer service packets.

Desired qualifications:
• Graduate or advanced undergraduate student in business/marketing
• Interest in outdoor recreation and place-making dynamics
• Coursework or experience in business and/or marketing analysis, survey research, GIS
• Strong research, writing and analytical skills

To Apply: Send cover letter describing your qualifications and expressing interest in the internship position (please specify position), resume and list of three references, by email, fax or regular mail, to -

Mary Cox, Program Manager, Urban Resources Initiative
Parks & People Foundation
800 Wyman Park Drive, Suite 010
Baltimore, MD 21211
ph: 410-448-5663, x107
fax: 410-448-5895