Loyola University / Communication Internships

Abel Communications: Public Relations

Abel Communications
Public Relations Internship
Job Description

About Abel Communications
Abel Communications is a boutique public relations firm located in Baltimore, Maryland. We specialize in developing full-service PR plans for our clients that includes media relations, content development, social media strategy, design work, video production and marketing activities. Founded in 2003 by seasoned PR pro Greg Abel, Abel Communications is a small company with big ideas and we have major growth planned in the next couple of months.

Internship Program
An Abel Communications internship offers a wealth of on-the-job experience that will complement your classroom learning and bolster your resume. Abel Communications offers all the perks of a small company; solid support system, team-oriented environment and exposure to a variety of responsibilities and tasks. This is a fantastic opportunity for individuals who have an entrepreneurial spirit and want to gain practical experience in a variety of public relations projects and activities.

What You’ll Be Doing
Unlike internships at other companies, our program enables students to develop confidence and marketable skills in a real life business setting.

Responsibilities and activities include:

· RESEARCH - Working in an exciting entrepreneurial environment you will research industries, statistics for media outreach and trends for new business presentations.
· WRITE - Create communications materials - press releases, case studies, media advisories, etc. Learn PR writing best practices.
· MEDIA STRATEGY - Pinpoint target media by building media lists, expediting media relations and outreach process. You will become an expert at using Vocus, the leading PR media database software.
· CREATIVE PROCESS - Sit in on conference calls, brainstorming sessions and contribute to the creative campaign building process.
· MEDIA PITCHING – Learn what to say, how to say it and strategies for success.
· CLIENT MANAGEMENT - Actively participate in the day-to-day activities for a diverse range of accounts, including monitoring client and editorial calendar opportunities.
· ADMINISTRATIVE SUPPORT - Assist with administrative duties that serve our clients and Abel, such as cataloging media clips and developing marketing materials for our own firm.
· SOCIAL MEDIA EXPERTISE – Help our clients become relevant in the social media space by developing a strong presence on the top social media networks (using video, podcasting, widgets and other new mediums) and also holding events with the blogging community.

What Are We Looking For?
Abel Communications is looking for outgoing, articulate students who are conscientious, hard-working, have good writing skills and, most importantly, have a hunger to learn and grow in this ever-changing business! Qualified candidates must be currently enrolled as a full-time student at the college junior or senior level of study.

Knowledge of Microsoft Office applications, such as Excel, PowerPoint, and Word required. Proficiency on the Mac – Adobe Software, Photoshop, InDesign a plus! We're looking for candidates with outstanding verbal and written communication skills, strong interpersonal skills, strong leadership skills, professionalism, maturity, responsibility, and self-motivation. Requires the ability to work independently and as part of a team.

Review Process
After 7 weeks, tentatively scheduled for March 8, 2010, we will hold a mid-internship review to discuss achievements, strengths and weaknesses and also set goals for the remainder of the internship.

At the conclusion of the internship, we will hold a full review to discuss achievements and evaluate your performance in key areas.

Contact Information
Marianne Ortiz
Abel Communications, Internship Coordinator

2031 Clipper Park Road
Baltimore, MD

(410) 843-3816